SaaS & B2B only — since 2022
B2B SEO Company is a specialist SaaS and B2B SEO agency. We find the keywords with real purchase intent behind them, build the pages that win those results, and report the outcome in pipeline — not sessions.
Proud to have worked with
Proof of work
Two live projects. One took three months of nothing before it broke out, the other compounded quietly the whole way. Both are normal.
schedpilot.com
30 May – 31 Aug 2026
1,394 clicks
Flat for three months, then the commercial pages landed.
133K impressions · 1.1% CTR · 24.2 avg. position
Client project
30 May – 31 Aug 2026
2,009 clicks
The unglamorous version. This is what most months look like.
Compounding week over week, no spike
The actual problem
Most B2B software companies we meet are not failing at SEO. They are succeeding at the wrong version of it. Thirty thousand monthly visitors, a content calendar running two quarters deep, and a demo request rate that has not moved since 2023.
The reason is nearly always the same. The content targets people who are learning about a problem, and none of it targets people who have already decided to solve it and are choosing between three vendors this month.
Those two audiences search differently, and the second one is worth roughly forty times the first.
Learning
“what is revenue operations”
Buying
“clari alternative for mid-market”
What we optimise for
Opportunities created, not sessions delivered.
Every keyword in the roadmap carries an expected-pipeline number before we build anything. If a cluster cannot be tied to a plausible deal, it does not get built.
What we do
Most clients start with a single service and expand. The audit is the usual entry point because it costs the least and tells you the most.
Rank for the terms buyers search two weeks before the demo call.
Long sales cycles, small keyword volumes, big deal sizes.
Briefs, production, and refreshes built around buyer intent.
Editorial links from places your buyers actually read.
Crawl, render, index, and speed on modern JS stacks.
Templated page sets that rank instead of getting filtered.
A paid, opinionated diagnosis with a ranked action plan.
Get cited by ChatGPT, Perplexity, and AI Overviews.
Where we’re actually good
Specialisation is not a positioning exercise. It means we already know your SERPs, your competitors' link profiles, and the objection your AEs hear on every third call.
Docs, SDK pages, and integration sets that rank without diluting the product.
Compliance-heavy content that survives legal review and still converts.
Threat-led editorial plus the framework and compliance queries buyers actually run.
Templates, calculators, and regulation pages in a brutally competitive SERP.
Comparison and alternative pages against incumbents with 10x your domain rating.
Technical audiences who spot filler instantly. Content built from SME interviews.
Small categories, low volume, high ACV. Precision beats publishing cadence.
A category being redefined every quarter, where entity clarity matters more than usual.
How it runs
No discovery phase that produces a slide deck. The first deliverable in week four is a ranked roadmap with costs and expected outcomes on every line.
Four weeks inside your analytics, CRM, call recordings, and codebase. We do not present a strategy until we can explain why the current one is not working.
Every keyword cluster gets an expected-pipeline figure based on your close rate and ACV. The roadmap is ranked by that number, not by search volume.
Rendering, indexation, architecture, and internal links. Usually four to six weeks of unglamorous work that unlocks everything after it.
Comparison, alternatives, use case, and vertical pages. Smallest volume, fastest rankings, highest conversion. Then we work outward.
Digital PR and original data aimed at the specific clusters where links are the constraint. A permanent workstream, not a phase.
Keyword to page to session to opportunity to closed won. Plus what we got wrong that month, which we have found tends to build more trust than the wins.
Read this part
We turn down roughly half the companies that enquire. Usually for one of these four reasons. Recognising yourself here will save you a discovery call and us an awkward proposal.
With no customers, no case studies, and no clarity on who buys, there is nothing to build search architecture around yet. Go sell twenty deals manually first.
SEO does not do that. Paid search does. Come back once you have a channel covering the immediate number and want something that compounds underneath it.
Six months of work followed by a pause loses most of what it gained. This is a standing investment or it is a waste of one.
In competitive B2B categories, links are the binding constraint. If the budget only covers content, we will take the audit fee and send you on your way.
Before you ask
From the blog
Most SaaS SEO programs are built for people who are learning, not people who are buying. Here is the sequencing we use instead, and why the traffic chart gets worse before it gets better.
Aug 18, 2026
Everyone agrees B2B SEO is different. Most explanations stop at 'longer sales cycles.' Here are the six differences that change the actual work, and the two that people exaggerate.
Aug 11, 2026
How to find the searches your buyers actually run in a category too small for Ahrefs to measure properly, using sales calls, Search Console, and competitor page inventories.
Aug 4, 2026
No cost, no call required first
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