Core service
Complex products, committee buying, six-month cycles. B2B search rewards precision over volume, and most agencies cannot sell that because it makes their reports look small.
The problem
If you sell a $60,000 platform, a keyword with 40 monthly searches and genuine purchase intent is worth more than one with 40,000 searches and none. Ten visitors, one demo, a 30 percent close rate. That single keyword is worth $18,000 a year and it will never look impressive in a pitch deck.
This is why so many B2B SEO engagements drift toward broad top-of-funnel content. It is the only way to make the graph go up quickly. It is also why so many of them get cancelled at month nine.
We build the boring, small, valuable keyword sets first, and we tell you the traffic number will look unimpressive for a while.
You probably recognise
What you get
The economic buyer, the technical evaluator, and the end user search differently. We map each role to its own set of queries and pages instead of writing one generic page for all three.
"[Product] for manufacturing", "[product] for teams of 500+". These convert at multiples of the homepage and almost nobody builds them properly.
Security, compliance, procurement, implementation, migration. The questions that stall deals become the pages that close them — and that AEs send in follow-up emails.
Case studies, ROI models, and calculators structured so they rank and get cited, rather than sitting behind a form nobody fills in.
We wire organic sessions to your CRM so you can see influenced pipeline, not just first-touch. Multi-touch is the only honest lens in a 5-month cycle.
A systematic plan to take the specific SERPs where your closest competitor currently owns the click.
How we run it
Same order every time, because the steps depend on each other. Skipping ahead is the most common reason these programs underperform.
We start with recorded calls and closed-lost reasons. The language buyers use on those calls is the language they type into Google.
Roles, questions, objections, and the searches each one runs. This becomes the content architecture.
Every cluster gets an expected-pipeline number. Anything that cannot be tied to a plausible deal gets deprioritised.
Category, solution, vertical, and comparison pages. Small volume, high conversion, fast wins.
In competitive B2B SERPs, links and topical depth are the constraint. We treat link acquisition as a permanent workstream, not a phase.
Which pages appear in won deals, which objections keep recurring, what to build next quarter.
Questions
Related reading
Everyone agrees B2B SEO is different. Most explanations stop at 'longer sales cycles.' Here are the six differences that change the actual work, and the two that people exaggerate.
Aug 11, 2026
The nine query patterns that sit closest to a B2B purchase, what a page for each should contain, and roughly what to expect from them in conversion rate and time to rank.
Jul 28, 2026
Sessions and rankings will not defend a budget in a company with a five-month sales cycle. The metrics that will, how to instrument them, and what to stop reporting.
Jun 23, 2026
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