20 articles
Everything here comes out of a live client program. No listicles, no “10 SEO tips for 2026”, and nothing written by someone who has never had to defend a strategy in a board meeting.
Most SaaS SEO programs are built for people who are learning, not people who are buying. Here is the sequencing we use instead, and why the traffic chart gets worse before it gets better.
Aug 18, 2026
Everyone agrees B2B SEO is different. Most explanations stop at 'longer sales cycles.' Here are the six differences that change the actual work, and the two that people exaggerate.
Aug 11, 2026
How to find the searches your buyers actually run in a category too small for Ahrefs to measure properly, using sales calls, Search Console, and competitor page inventories.
Aug 4, 2026
The nine query patterns that sit closest to a B2B purchase, what a page for each should contain, and roughly what to expect from them in conversion rate and time to rank.
Jul 28, 2026
The difference between a page set and a doorway, how to test the idea before writing any code, and the index-rate monitoring that tells you when to stop expanding.
Jul 21, 2026
Data studies, expert commentary, and the unglamorous reclamation work that produces links in categories journalists have never heard of. Plus what a placement should actually cost.
Jul 14, 2026
Generic explainer content stopped working, and the reason is supply rather than any algorithm change. What replaces it, and how to get things out of your engineers' heads efficiently.
Jul 7, 2026
Rendering failures, canonical bugs from headless CMSs, docs subdomains competing with marketing, and the replatform checklist that stops you deleting half your traffic.
Jun 30, 2026
Sessions and rankings will not defend a budget in a company with a five-month sales cycle. The metrics that will, how to instrument them, and what to stop reporting.
Jun 23, 2026
The questions that separate specialists from generalists with a SaaS page, what the pricing actually means, and the three situations where hiring an agency is the wrong move.
Jun 16, 2026
The structure that works, why the section admitting your competitor is better makes the page convert harder, and the legal and ethical lines worth staying inside.
Jun 9, 2026
Free tools, public objects, template galleries and integration directories — how product-led SEO works, when it beats content, and the three ways it usually fails.
Jun 2, 2026
Most SaaS blogs are a publishing habit rather than an asset. What changes when every post has a stated job, and what a quarterly prune actually looks like.
May 26, 2026
What actually works pre-Series A, why most early SEO advice is written for companies with ten times your resources, and the four things worth doing in the first year.
May 19, 2026
How AI assistants build vendor shortlists, why entity consistency matters more than page optimisation, and a measurement approach that works without click data.
May 12, 2026
A keyword and a word count is not a brief. What goes in one that lets a writer produce something rankable and specific, and the fields most teams are missing.
May 5, 2026
Where authority actually accumulates on a software marketing site, how to route it to pages that convert, and the URL structure decisions that are painful to reverse.
Apr 28, 2026
At enterprise scale the SEO problems are rarely technical knowledge. They are approval chains, seven teams owning one site, and a legal review that adds five weeks to every page.
Apr 21, 2026
How to build a bottom-up twelve-month forecast that a finance team will accept, which assumptions break most often, and what to do when the forecast turns out wrong.
Apr 14, 2026
The recurring failures across ninety-odd B2B and SaaS audits, roughly in order of how much they cost. Several of them are things the industry still recommends.
Apr 7, 2026
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