Loopstack
Workflow automation · Series B · $28k ACV
Halved the blog, tripled the pipeline
Two years of publishing four posts a week had produced 41,000 monthly sessions and no attributable revenue. The team could not get budget renewed on the strength of a traffic chart.
What we did
- Removed or merged 118 of 240 blog posts
- Built 11 comparison and alternative pages against three incumbents
- Fixed a canonical bug that had been de-indexing the use-case template
- Ran a salary benchmark study that earned 74 referring domains
Traffic went down. That was the plan, and it is why the traffic number is the wrong one to manage against.
Outcome
- Organic sessions
- −12%
- Demo requests from organic
- +290%
- SQLs from organic
- 3.9x
- Time to result
- 11 months