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Service

Links that survive the next algorithm update

Digital PR, data studies, and genuine editorial placements for B2B and SaaS. No networks, no link farms, no exchanges that quietly stop passing value in eighteen months.

The problem

Most link building is buying risk

The market is flooded with services selling placements on sites that exist only to sell placements. They look fine in a spreadsheet: good DR, some traffic, an ostensibly relevant category page. They are also the first thing devalued whenever the link graph gets recalibrated.

In competitive B2B categories, links remain a genuine constraint. You will not outrank an established competitor on "[category] software" with better content alone if they have 400 referring domains and you have 40.

So the question is not whether to build links but how to build ones that keep working.

You probably recognise

  • Your content is better than page one and still ranks on page three
  • Referring domain growth is flat while competitors add 20 a month
  • A previous agency built 300 links and none from a site you recognise
  • Your only links are from review directories and your own press releases

What you get

Everything included in
b2b link building services

01

Original data studies

Surveys, product data, and industry benchmarks that journalists cite because there is no other source for the number. The most durable link asset in B2B.

02

Digital PR outreach

Real pitches to real editors at trade and business publications. We report every send, every reply, and every rejection.

03

Expert commentary placement

Your founders and engineers quoted in industry coverage. Builds links and the author authority that increasingly matters.

04

Strategic guest contributions

Bylines in publications with genuine editorial standards and an audience of your buyers.

05

Broken and unlinked mention reclamation

The cheapest links you will ever get. Companies mention you already; a fair number forget to link.

06

Full transparency reporting

Every placement, the URL, the anchor, the target page, the cost. You own the relationships and the records.

How we run it

The sequence, start to finish

Same order every time, because the steps depend on each other. Skipping ahead is the most common reason these programs underperform.

  1. 01

    Gap analysis

    Where competitors have links you do not, and which of those gaps actually affect the rankings you care about.

  2. 02

    Asset selection

    Deciding what is genuinely pitchable. Most companies have one or two data assets sitting unused in their product database.

  3. 03

    Build the asset

    Research, design, and a landing page built to be cited and to be linked deeper into your site.

  4. 04

    Outreach

    Targeted, personalised, and human. Volume outreach burns the domains you will want later.

  5. 05

    Internal link routing

    Authority arriving on a study page is wasted unless it flows to commercial pages. This step is where the ranking actually moves.

  6. 06

    Monitor and reclaim

    Placements get edited, moved, and broken. We track them and fix them.

A good fit if

  • Companies in competitive SERPs where content quality is no longer the bottleneck
  • Businesses with proprietary data or a founder with opinions worth publishing
  • Programs already running content and technical work

Probably not if

  • Anyone who wants 50 links a month for $2,000
  • Sites with unresolved technical or content problems — links will not fix those

Questions

About link building

01 How many links will we get per month?
Nine to fourteen editorial placements at our standard retainer, though the number varies with campaign type. A data study can land thirty links in a fortnight and then nothing for six weeks. We report on a rolling quarter for that reason.
02 Do you buy links?
No. We pay for design, research, and outreach labour, not for placements. This is slower and more expensive per link, and it is the only version of the service that still works three years later.
03 What if a placement gets removed?
We monitor every link we build. If one is removed or nofollowed within 12 months, we replace it at no cost.

Related reading

How we think about this

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  • The specific reasons you are not ranking
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