Standalone
Four weeks, a full diagnosis across technical, content, links, and conversion, and a ranked roadmap with effort and expected impact on every line. Yours to keep whether or not we work together.
The problem
Most companies that ask for an audit have already had one. Somewhere on a shared drive there is a document listing 140 issues, colour-coded, that nobody has opened in a year.
The failure is not the analysis. It is that the analysis was never converted into a sequence of decisions with owners, effort estimates, and an expected outcome attached.
Our audit is structured backwards from that: what should you do first, why, what will it cost, and what happens if you do nothing.
You probably recognise
What you get
Crawl, render, index, speed, and architecture. Every issue with reproduction steps and a severity rating.
Every URL classified: winners, decayers, cannibals, and dead weight. With a keep / refresh / merge / remove call on each.
What you rank for, what your competitors rank for that you do not, and which of those gaps are worth closing.
Quality, velocity, anchor distribution, and risk. Plus the specific competitor links you could realistically win.
What happens after the click. Frequently the largest single lever and the one an SEO audit usually ignores.
Sequenced quarterly, with effort in engineering days, expected impact, and a clear owner for each initiative.
A 90-minute session with your team where we defend every recommendation and answer the hard questions.
How we run it
Same order every time, because the steps depend on each other. Skipping ahead is the most common reason these programs underperform.
Analytics, Search Console, CRM, and ideally server logs. Plus a call with marketing and sales.
Crawls, competitor analysis, SERP sampling, and interviews. Week one and two.
Where the diagnosis actually happens. Week three.
Every finding costed and ranked. This is the part that makes an audit useful.
Document, roadmap, and a live session. Week four.
Questions
Related reading
Rendering failures, canonical bugs from headless CMSs, docs subdomains competing with marketing, and the replatform checklist that stops you deleting half your traffic.
Jun 30, 2026
The recurring failures across ninety-odd B2B and SaaS audits, roughly in order of how much they cost. Several of them are things the industry still recommends.
Apr 7, 2026
How to build a bottom-up twelve-month forecast that a finance team will accept, which assumptions break most often, and what to do when the forecast turns out wrong.
Apr 14, 2026
No cost, no call required first
Send a URL. Four working days later you get a recorded walkthrough of what is holding the site back and a plan for the next two quarters.
Get my free teardown
