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Pricing

The numbers,
before the call

Most agencies hide pricing so they can anchor to your budget. I would rather you decide on this page whether the numbers work than spend two weeks discovering we are too expensive for each other.

Starter

$5,000

per month

One focused workstream, run properly, on the pages closest to revenue.

Best for: Seed to Series A SaaS with a small marketing team and a clear category.

  • Commercial keyword map built from your sales calls, not a tool export
  • Technical audit and a prioritised fix list your engineers will accept
  • 3 substantial pages or articles per month
  • Internal linking and on-page work across the existing site
  • Monthly reporting wired into Google Analytics and Search Console
  • A named consultant on email and Slack

Link acquisition budget is separate and optional at this tier.

Talk about Starter
Most common

Growth

$7,500

per month

The full program. Strategy, content, technical, and links running together.

Best for: Series A to Series B SaaS with a real sales team and competitors worth displacing.

  • Everything in Starter
  • 5–6 substantial pages per month plus a quarterly refresh cycle
  • Comparison, alternative, use-case and vertical page build-out
  • Technical implementation — pull requests in your repo, or precise tickets
  • Digital PR and editorial link acquisition
  • CRM-connected pipeline reporting, not just sessions
  • Quarterly strategy review and re-forecast

Where most engagements sit. Link budget typically $2,000–$5,000 a month on top.

Talk about Growth

Scale

$10,000

per month

Multiple workstreams at once, for teams that can absorb the output.

Best for: Series B+ SaaS, competitive categories, or sites with large templated page sets.

  • Everything in Growth
  • 8–10 substantial pages per month
  • Programmatic SEO: template design, build support, index monitoring
  • AI search visibility tracking across ChatGPT, Perplexity and AI Overviews
  • International and multi-market SEO where relevant
  • Board-ready quarterly reporting
  • Direct access, same-day response on weekdays

Includes a standing engineering pairing slot for technical implementation.

Talk about Scale

Custom

Let's talk

scoped to the project

Anything that does not fit a monthly retainer.

Best for: Audits, migrations, one-off projects, enterprise scope, or fractional in-house work.

  • Standalone SEO audit with a costed 12-month roadmap
  • Replatform and migration support, start to finish
  • Fractional head of SEO for an in-house team
  • Programmatic page-set builds as a fixed-scope project
  • Training and process handover for your own team
  • Multi-brand or multi-market enterprise programs

Send the details and you get a scope and a fixed number back, usually within two working days.

Get a custom price quote

All packages are billed monthly with a one-quarter initial commitment, then 30 days notice. Prices are in USD and exclude any applicable VAT. Link acquisition budget is paid to publishers and researchers directly, not to me.

Side by side

What changes between packages

  Starter $5,000 Growth $7,500 Scale $10,000 Custom Let's talk
Commercial keyword map YesYesYesYes
Technical audit & fix list YesYesYesYes
Pages published per month 35–68–10Scoped
Technical implementation TicketsPRs or ticketsPRs + pairingScoped
Digital PR & link acquisition Add-onYesYesScoped
Programmatic SEO —Add-onYesScoped
AI search visibility tracking —Add-onYesScoped
CRM pipeline reporting —YesYesScoped
Quarterly re-forecast —YesYesScoped

What a realistic first year costs

For a Series A or B SaaS company in a moderately competitive category on the Growth package, a full twelve months lands around $126,000 once link budget is included. Whether that is expensive depends entirely on your average contract value and close rate, which is the first calculation we do together before anyone commits to anything.

Run your own numbers Get a custom quote
Growth retainer × 12
$90,000
Link acquisition × 11
$33,000
Data study production
$3,000
Total year one
$126,000

Questions

About money

01 Why is link building budget separate?
Because it is money paid to publishers, researchers and designers rather than to me, and folding the two together makes it impossible to see what you are actually paying for strategy. For most B2B categories the link budget runs $2,000 to $5,000 a month. I will tell you which end of that range your specific search results require before you commit to anything.
02 What is the minimum commitment?
One quarter. Nothing meaningful can be judged in less than three months, and a rolling monthly contract from day one creates an incentive to chase visible-but-worthless wins in week six. After the first quarter it runs month to month with 30 days notice.
03 Is there a setup fee?
No. The first month covers the audit and strategy work, which is the heaviest month of the engagement. There is no separate onboarding charge on top.
04 Can I move between packages?
Yes, in either direction, at any month boundary. Several clients start on Starter to test the working relationship and move up in month three or four. A couple have moved down after the heavy build phase, which is a reasonable thing to do once the commercial pages are live and the work becomes maintenance.
05 What counts as "Custom"?
Anything with a defined end: a standalone audit, a replatform, a fixed-scope programmatic build, training for an in-house team, or fractional head-of-SEO work at a day rate. Send the details and you get a scope and a fixed number back, usually within two working days.
06 Do you offer performance-based pricing?
No, and I would be careful with anyone who does. It only works if both sides agree on attribution up front, and in a five-month B2B sales cycle with six touchpoints that agreement falls apart the first time a deal closes. What I do instead is publish the forecast, report against it monthly, and make it easy to leave if the numbers do not appear.
07 What is not included in any package?
Paid media management, web design and development beyond SEO-specific changes, translation for international markets, and the link acquisition budget itself. I have people I trust for the first three and will introduce you directly rather than marking up their work.

No cost, no call required first

Not sure which package
fits your situation?

Send me a URL and a sentence about what you sell. You get a recorded teardown, an initial strategy, and a recommendation on which package makes sense — or a note saying none of them do.

Get a custom price quote
  • A recommendation on which package fits, with reasoning
  • The specific reasons you are not ranking yet
  • A commercial keyword map for your category
  • A twelve-month forecast with the assumptions shown