Long cycles, small volumes, buying committees. How search works when the deal takes five months.
Everyone agrees B2B SEO is different. Most explanations stop at 'longer sales cycles.' Here are the six differences that change the actual work, and the two that people exaggerate.
Aug 11, 2026
The nine query patterns that sit closest to a B2B purchase, what a page for each should contain, and roughly what to expect from them in conversion rate and time to rank.
Jul 28, 2026
At enterprise scale the SEO problems are rarely technical knowledge. They are approval chains, seven teams owning one site, and a legal review that adds five weeks to every page.
Apr 21, 2026
The recurring failures across ninety-odd B2B and SaaS audits, roughly in order of how much they cost. Several of them are things the industry still recommends.
Apr 7, 2026
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